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2019 Australian Sales Incentive Survey



“Currently in Australia, sales make up approximately eight percent of all jobs. Sales roles are also one of the top ten occupational categories projected to experience significant job growth over the next five years through to 2022” 


Australian Jobs 2018, Australian Government Department of Jobs and Small Business, May 2018


With increased scrutiny and the changing nature of sales itself, ensuring that sales incentive plans effectively meet organisation objectives and are attractive to high calibre sales employees, both current and prospective, will become even more critical as competition for talent increases. Understanding market practice is one element of ensuring competitiveness of sales incentive plan offerings.  



What is the Australian Sales Incentive Survey?


This survey provides empirical data on sales plan designs across the Australian market, enabling organisations to effectively benchmark and competitively align their sales incentive plans. The survey captured data across a number of sectors and sales functions, and in future publications this is expected to expand even further.



The report covers a wide range of design elements, including:



  • Plan types for different sales functions
  • Performance thresholds and measurements
  • Quota mix and duration
  • Sales recognition program
  • Caps on incentive payments

Join our Public Insights Webinar - Hosted by two subject matter experts, this 30-minute webinar will provide key survey trends and highlights including current plan design features, approaches to incentive governance practices and more. The webinar is on 31 July at 11.30am. 





To ensure the benchmarks are specific for your organisation, the survey provides insights by industry and different types of sales functions (such as account sales, business development and more).




Pricing options*



General market report



Industry specific report



Bundle - General market report + Industry specific report 




*All prices are in AUD and include GST. Customised reports/peer cuts are available upon request. Please contact us for more information.


Key 2019 Dates



25 March to 19 April

Results release

 27 June

Post survey trends (survey participants only)

23 July

Public insights webinar

31 July




For more information, contact Jessica Balcombe on +61 28864 6266 or email.




Mercer Australia
Workforce and Career
Mercer Australia
Workforce and Career

Mercer partners with leading organisations across the globe to help them grow their businesses through better talent solutions.
Drawing on the latest global research and insights, our specialists develop tailored, data-driven strategies that keep our clients ahead of the curve and leverage their strengths in increasingly competitive marketplaces.
From remuneration and benefits to organisation design and predictive modelling, we create solutions for building better workforces. Through our knowledge and guidance today, our clients have the tools they need to predict, define and build their best teams for tomorrow.

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