2019 Australian Sales Incentive Survey

2019 Australian Sales Incentive Survey

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2019 Australian Sales Incentive Survey



“Currently in Australia, sales make up approximately eight percent of all jobs. Sales roles are also one of the top ten occupational categories projected to experience significant job growth over the next five years through to 2022” 


Australian Jobs 2018, Australian Government Department of Jobs and Small Business, May 2018

“By 2022... emerging occupations are set to grow from 16% to 27% of the employee base of large firms globally... [g]rowing occupations include roles such as Data Analysts... E-Commerce and Social Media Specialists... [and] also expected to grow job roles based on distinctively 'human' traits, such as Customer Service Workers, Sales and Marketing Professionals.” 


World Economic Forum, 5 things to know about the future of jobs, 17 September 2018


What is the Australian Sales Incentive Survey?

With a growing number of job opportunities in the market and close to full employment, ensuring that sales incentive plans are attractive to high calibre sales employees, both current and prospective, will become even more critical as competition for talent increases. 

This survey provides empirical data on sales plan designs across the Australian market, enabling organisations to effectively benchmark and competitively align their sales incentive plans. The survey captured data across a number of sectors and sales functions, and in future publications this is expected to expand even further.

The report covers a wide range of design elements, including:

  • Plan types for different sales functions
  • Performance thresholds and measurements
  • Quota mix and duration
  • Sales recognition program
  • Caps on incentive payments

NEW for 2019 - All organisations taking part will receive a complimentary insights dashboard which will compare your own plan to the market.


To ensure the benchmarks are specific for your organisation, the survey provides insights by industry and different types of sales functions (such as account sales, business development and more).

Pricing options*



General market report



Industry specific report



Bundle - General market report + Industry specific report 



*All prices are in AUD and include GST. Customised reports/peer cuts are available upon request. Please contact us for more information.

Key 2019 Dates



25 March to 19 April

Results release

 27 June

Post survey trends (survey participants only)

23 July

Public insights webinar

31 July


Participate now to be eligible for your custom insights dashboard. For more information, contact Jessica Balcombe on +61 28864 6266 or email.


Mercer Australia
Workforce and Career
Mercer Australia
Workforce and Career

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