The freedom for customers to choose has never been greater, nor has competition for their attention. For super funds, the age of administration is giving way to an era of engagement, and at Mercer we’re building every part of our business around customers.
We’re reimagining Super.
Article: Pacific Leaders Share Their Insights
Old School Vs New School Super Administration: How to avoid a race to the bottom
Andrew Godfrey – Leader of Mercer’s Financial Services Business in the Pacific Market
In the 1980s, Harvard Business School Professor, and perhaps the world’s best-known business academic, Michael Porter, published his strategies, describing how a company gains a competitive advantage in its respective market.
Porter defined two types of competitive advantage: lower costs or adding customer value to stand out from the competition. This dichotomy almost perfectly sums up the crossroads the superannuation industry faces in the digital age
Digital revolution will drive engagement revolution in super
Renee McGowan – Mercer’s Chief Customer & Marketing Officer, Pacific
The digital age is shaking up traditional business models and the super industry is not immune. Super funds must be preparing for this evolution today, or risk being left behind as the sector discovers that an ability to grow will depend upon a fund’s ability to deliver more personalized experiences, advice and solutions to members.
Are you ready for the challenge?
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