Mercer in the Pacific has been honoured this September at the global ESOMAR Research Effectiveness Awards in New Orleans.
The award is recognition of Mercer’s world-leading capabilities in consumer insights, analytics, and marketing communications services that can be engaged to help businesses win.
This global competition showcases organisations best at demonstrating the tangible impact of market research, rewarding those who prove the commercial payback of their research investment.
Clearing the path to action in superannuation
Mercer’s successful submission tells the story of how the company leveraged insights and analytics to increase superannuation account consolidation among its customer base – leading to the most effective consumer marketing campaign in Mercer’s Australian history.
An international jury of specialists selected Mercer as a finalist from worldwide submissions, before presenting the company with a Research Effectiveness Award on the 2016 podium.